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Exasperation has brought me to the writing of
this Article. Let me ask you how many spam-emails have you received
with the opening sentence that goes something like this: “If I
can show you how to earn x-amount of dollars a day, would you send
me a Thank You card?”
My question is one that you should take notice
of, if you haven’t already. It tells me that this ad copy is being
promoted for a particular program and because many affiliates don’t
seem to have a mind of their own, they copy and paste the ad copy
and send it out en masse.
The phrase “herd behavior” is offered as an
explanation of phenomena where large numbers of people act in the
same way at the same time. Such people are sometimes labeled with
the derogatory term “sheeple.”
When they joined XYZ Company and were given the
member ID# 159573, did they not realize how many members have
already joined before them and used that same ad copy? And
further, as their prospects how stale we consider this opener? All
good programs have their “resource” page to help new recruits get a
jump-start in sales but in all sanity – it was meant as a guide… not
a bible!
This week I received a phone call from a fellow
who claimed he’d like to ask me about Network Marketing because he
had read some of my Articles. We spoke for awhile and he asked if
I’d be interested in listening to an expert Network Marketer who had
made the Guinness Book Of Records speak on new marketing
strategies. We’ll call him Gordon.
I’m never impressed with the “I’m swell,
just ask me” type. This guy began his tele-seminar professing
to be the richest man in Missouri, how he was going to make all of
us listeners filthy rich, and yes, he was very familiar with the
program I was in because he knew the president of the company and
had designed their compensation plan himself. Oh?
The call didn’t get any better and I soon
realized I had been had. I muted my line and listened with dropped
jaw as he moved from one listener to another and belittled their
endeavors to promote this or that product or service; often with the
unnecessary comment of “you’re a loser”.
The following day, I received another phone
call asking about my program. Now wary, I inquired as to his reason
for asking? Yes, he was promoting Gordon’s tele-seminar. By days
end, I received another similar call and another. So here we go
again with a new group of sheeple.
For affiliates who carry an HIC card, or
Herding Instinct Certificate, I will tell you that there are
thousands of ways to advertise your product or service without using
the company’s suggested ads. Be unique, approach your prospects
with the intelligence that they expect.
What made you look beyond the ad and
investigate further before you joined your program? Take some time
and look at other people’s ads for other products. When you see one
that you consider impressive read it again, not just skimming but
studying what words or phrases grabbed your attention. Copy these
to a file.
Substitute your product or service in one of
these ads and then make small variations to make them original. Ask
any good writer and they’ll tell you that their ad has been edited
and rewritten a dozen or more times. Be clear, straightforward and
honest. Leave hype to the failure-group.
Believe in your product or service. When you
do you enthusiastically endorse it with no effort and your
excitement will shine through.
© 2006 Esther Smith
About
the Author: Smith has published numerous articles and writes a blog for
all artists:
http://the-self-taught-artist.com/blog.html
She also coaches new students on how to leave the time-for-money trap and set up
Leveraged Income for life.
http://thepermanentventure.com/dcc.htm If you can’t sing or ride a
bull, you better learn how to make your money work for more money. |