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From mid June to about mid September, life on
the Internet does a slow meltdown. The lucky ones escape the screen and get
away on holiday; that is, those who have made reasonable profits for their
Online endeavors. For the rest of us, it means double the effort for the
same, or less, results.
But during these weeks there are some good
benefits if you are in for the long haul; and I hope this includes you.
Almost without exception offers for advertising space goes "on sale" just to
get your business. The "buy-one-get-one-free" pleas are numerous.
And this is an advantageous time for you to
place ads in an Ezine with over 100,000 subscribers. The rest of the year
these high-end publications are generally beyond our budget. Generally, they
have "paid" subscribers. And because they "pay" for their subscriptions,
they are more apt to read each issue even on vacation. Now that's an
audience "on point", so to speak.
Another advantage to these weeks is the
purchase of some opt-in subscribers to your list. Over the summer months you
can work more closely with your "new signups", and prepare them to make
money not just for themselves but for you as well.
Of course it should go without saying that
all those eBooks you downloaded and meant to get back and read --- now is
the time. Print them and read every word. This can be your "schooling"
months, and that doesn't cost one penny more to learn something that you
didn't know before. Perhaps you'll learn a shortcut or two that makes your
Internet Marketing easier.
Further, you might contemplate finally owning
your own... what? Product? Ezine? Website? Article? If you have put this off
for a time when you should give total concentration, now is that time. It
doesn't mean you have to write an eBook --- truthfully, I have never written
one. But I DO have complete resale rights to several and get 100% of the
profits, and you should be doing the same.
Look for the eBooks with resell rights and read them. If you
find a jaw-dropper, add it to your collection of eBooks with 100% profits
going to you. Use the Summer blahs to build your library, and make an effort
to end those "work-for-me" programs.
I
like to quote Marlon Sanders when he says... "Sometimes the most expensive
thing you ever do is nothing. It's called opportunity cost. The price of ignorance is missing out on opportunities".
Next look at reassessing your programs: which ones are
paying, which are not? Three good, solid programs are about the limit for
concentrated focus that offers value for your investment dollar.
Revising your website: have you over-done the bells and
whistles? Would a new "opener" refresh your front page? More color? Less
color? Hey, this is a great time to study other websites and incorporate
what you find, and like, into your own.
Before you know it, Fall will arrive with gusto, and so will
the Internet entrepreneurs; eager and open to your ideas.
Stay inspired.
C: 2004
by Esther Smith
About
the Author: Smith has published numerous articles and writes a blog for
all artists:
http://the-self-taught-artist.com/blog.html
She also coaches new students on how to leave the time-for-money trap and set up
Leveraged Income for life.
http://thepermanentventure.com/dcc.htm If you can’t sing or ride a
bull, you better learn how to make your money work for more money.
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