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…how many Autoresponder
message/series you have written, published and completed?
Whether there were 3 messages, 5 or
even the suggested 7 promoting your latest program, sooner or later they
are completed, so let's think about what happens next.
Some of your visitors have manually
'removed' themselves from further messages. Others have finished the
whole series but have not made a purchase. Have these email addresses
disappeared into cyberspace? Are they lost forever?
NO...! Some can be recycled! At
any given time you have three categories:
-
REMOVED: The people that have
manually unsubscribed from your letters and are stored in your
autoresponder's file.
-
FINISHED: The people that have
received all of your letters and are stored in your autoresponder's file
under 'archive'.
-
CURRENT: The people that are
still receiving your letters and are stored in your autoresponder's file
under 'active'.
While most people would consider
the "CURRENT" field to be their only chance at making a sale, I would say
this is a big mistake.
Naturally, the people who have
manually asked to be removed have basically said they are not interested
in your offer. Not much you can do about these except to DELETE them. But
the people in the FINISHED, or your "archived list" or "inactive list", is
another story. They received all of your letters and never removed
themselves. Some may even have purchased your program or service. Most
might have moved on to other things, got distracted, or just never made it
back to your site to order from you. These are potential sales and are NOT
lost. You can recycle these email addresses with your same offer, or a
new one.
If your Autoresponder does not have
a "Recycle Selected Subscribers" option, simply cut&paste (Import) the
list yourself. This is not difficult, and you will have a SECOND chance to
sell these prospects. After all, they wouldn't have agreed to your first
Autoresponder series if they were not looking for an offer --- the right
offer.
Try to focus all of your attention
on getting people into your Autoresponder! Once they are in, you have
several chances at getting them to place an order. If they don't buy the
first offer, you have another chance with a new offer (providing they
have not removed themselves). You can't forecast if a prospect will return
to your Website, but once in your Autoresponder the real selling begins
because they are there for good, or until they elect ‘remove’.
There are many ways to advertise
your Autoresponder address, and get inquiries
to ask for... let's say " My Tips Report".
Advertise something like: "Send for my free report to learn all the
shortcuts that the Marketing Professionals use" --or word your message so
that you generate an interest. Use traffic-programs, ezine ads, banners,
letters, articles, etc.
Periodically, you must log in to
recycle the "finished subscribers" but delete the "removes" before you do.
When I discovered this small but practical maneuver I began to see a
higher ROI (ReturnOnInvestment). It's like getting an extra mile or two
for your efforts. You can do this too.
Now put this into practice and go
to your Autoresponder to see how many "archive email addresses" you can
recycle.
About
the Author: Smith has published numerous articles and writes a blog for
all artists:
http://the-self-taught-artist.com/blog.html
She also coaches new students on how to leave the time-for-money trap and set up
Leveraged Income for life.
http://thepermanentventure.com/dcc.htm If you can’t sing or ride a
bull, you better learn how to make your money work for more money.
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