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There was a time when wisdom related to a
different, more quiet world and you could mostly believe what you read
because if someone didn't believe it to be the truth they wouldn't have
taken the time to write it. However, while people were more trusting or open
to suggestions, more energy was needed to reach them. The loudest
advertisements with heftier budgets made the sale.
Today, millions of voices scream their
messages over the Internet. Tsunami waves of noise; four billion websites,
some published by the best of the backslappers. They blink, slide, roll,
popup, and pop under. The information age has changed everything.
We have reached a point where pushy
techniques don't work because almost everyone is doing the same thing.
Instead of trying to get people to listen, persuade them that you have
something worthwhile to say. After all, your service may have competition
but yours is not plain vanilla... people don't buy things; they buy value.
Hype does not work anymore and never will
again. Marketers are turned off by these ads and are being educated daily on
the scams and pyramids. Frankly, I'm amazed that Nigeria is still trying to
get your money from yet another angle --- ought to make you think deja moo
(you've heard this bull before).
Watch television infomercials if you want to
see marketing at its absolute finest. Yeah, I agree, most of the products
are garbage and don't work as advertised, but you can't beat the simplicity
of the marketing itself. And equally brilliant is their research; second to
none.
Give your copy a reality check. And
read printed advertisement in Newspapers and Magazines. You'll find that the
best advertising copy uses simplicity. An honest approach meant to inspire
prospects to become buyers.
© 2004 Esther Smith
About
the Author: Smith has published numerous articles and writes a blog for
all artists:
http://the-self-taught-artist.com/blog.html
She also coaches new students on how to leave the time-for-money trap and set up
Leveraged Income for life.
http://thepermanentventure.com/dcc.htm If you can’t sing or ride a
bull, you better learn how to make your money work for more money.
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