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Westerners believe opposites flow in a
natural cycle always replacing the other. They tend to look at things as
black or white, right or wrong, up or down, giving a separation and
unrelated-ness in their perspective.
Chinese view opposites as evolving and
cycling. There is neither right nor wrong, but rather there is balance,
transformation, interaction and a dependent opposition. Think of it as a
duality that cannot exist without both parts.
Now let's apply this theory to Internet
Marketing. When I first came online I subscribed to many Ezines and
Newsletters and didn't always pay attention to the ads, but I did read the
articles and editorials. They were my "information hotlines" and why I
subscribed in the first place.
It wasn't long before I discovered Ezine
article submissions. Here is the Yin & Yang of Internet Marketing: all
publications need content --- all content (articles) need publishers. Now I
could put the two together in a duality that could not exist without both
parts.
So I began to write articles and submit them
to various publications. Every article contains a short bio of the author
and their business. It also includes a website and email address. What a
great way to promote! I began getting more visits to my website and more
subscribers to my Newsletter. This became a chain reaction with every new
article and every new submission.
But more importantly, the visitors to my
website were qualified leads already interested in the subject
material of my article. How did this happen? Because my article was chosen
by John Doe, Publisher after determining that it matched his
target market! Auto dealers don't look for health product articles,
right?
When people read a well-written article, they
view the author as an expert. Publishers looking for content are no
different. Many do not have the time or inclination to write, but they want
to publish an expert, not a nobody.
Start putting your website in front of
thousands of qualified customers today. You can have:
C'mon. Try it. Write now.
©
2004 Esther Smith
About
the Author: Smith has published numerous articles and writes a blog for
all artists:
http://the-self-taught-artist.com/blog.html
She also coaches new students on how to leave the time-for-money trap and set up
Leveraged Income for life.
http://thepermanentventure.com/dcc.htm If you can’t sing or ride a
bull, you better learn how to make your money work for more money.
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